OVERVIEW

I have over 20 years of professional experience leading design and creative strategy for in-house departments and agencies across B2C and B2B models. I have managed talented teams of multi-disciplinary designers, writers and developers, both in-person and remotely across North America.

My dedication to process development is equal to my passion for design, while my free time is spent with a camera in hand.

VISION & PURPOSE

My vision is to bring passion and insights to every creative project — empathy and clarity to every experience.

My purpose is to be an eternal learner that lives and breathes design thinking in order to improve myself and the experiences of others constantly.

EXPERIENCE

Veritiv

Raymond Storage Concepts, Inc.

  • February 2023 - Present

  • May 2021 – February 2023 | United States and Canada

    Manage brand, content and creative strategy for Veritiv and associated brands. Lead the in-house creative team of multi-disciplinary designers, web developer and copy writer. Oversee freelance, agency and vendor relationships as well as team operations. Align with internal stakeholders and collaborate with cross-functional teams.

  • May 2016 – May 2021 | Fairfield, OH

    Led the in-house team of graphic, interactive, multi-media, video and motion graphic designers. Provided design direction and creative strategy across all business units, functions and teams. Executed Senior Designer responsibilities.

  • Jul 2014 – May 2016 | Loveland, OH

    Designed the Veritiv visual identity for the xpedx and Unisource Worldwide merger. Responsible for the development and management of the brand standards and company-wide graphic design vision. Led corporate creative initiatives and art direction for company verticals to ensure brand consistency and integrity.

xpedx

  • Feb 2012 – Jul 2014 | Loveland, OH

    Responsible for maintaining company wide brand standards and messaging with a focus on business-to-business facility solutions. Provided creative strategy, project management and design for multi-channel promotions, internal and customer-facing collateral, product branding and tradeshows.

  • Nov 2009 – Apr 2012, Nov 2004 – Apr 2008 | Chicago, IL

    Led and executed design strategy for internal and customer-facing deliverables. Mentored junior designers. Established design processes to ensure quality control. Responsible for print and digital promotions, catalogs and signage for more than 140 stores nationwide. Developed internal corporate meeting identities and collateral.

Marks Plier, Advertising Agency

  • Aug 2008 – Oct 2009 | Itasca, IL

    Responsible for the development, management and creative execution of print advertising and web media. Provided creative strategy, design, and production for circulars, direct mail, in-store marketing, catalogs, photography, presentations and websites. Ensured quality control and client satisfaction.

Neil Motts & Associates, Inc., Design Agency

  • Feb 2004 – Sep 2004 | Canal Winchester, OH

    Lead designer, responsible for the development of client corporate identities and brand standards, circulars, newsletters, brochures, direct mail promotions, animation, presentations and web design.

Bath & Body Works, Marketing Department

  • Jul 2002 – Feb 2004 | Reynoldsburg, Ohio

    Began as a three-month internship. Hired as a freelance production designer for seasonal and holiday roll-outs, new product releases and concept presentations. Assisted with marketing collateral, promotions, store-wide POP signage, staging and photoshoots.

EDUCATION

  • 1999-2003
    BS in Visual Communication Design
    Magna Cum Laude

  • 1996-1999
    Studies in Communication and Secondary Education

CERTIFICATIONS

  • 2021
    Leading for Creativity

  • 2019
    ICAgile Certified Professional in Agile Marketing

  • 2012
    Creative Strategy and the Business of Design Certificate

COMPETENCIES & SKILLS

  • Design and Content Direction

  • Creative Strategy and Research

  • Strong Communication and Collaboration

  • Team Development and Management

  • Project and Process Management

  • Brand and Content Marketing, I/O

  • Agile Marketing

  • Digital and Print Design

  • Identity Design and Brand Systems

  • Interactive Design

  • Large Format Design

  • Photography, Photo and Video Shoots

  • Market and Field Research

  • Podcasting

  • Copy Editing

TECH

  • Adobe Creative Suite

  • Microsoft Office 365 and Teams

  • Google Apps / iWork

  • Workfront / Smartsheet

  • Drupal / SquareSpace / Sharepoint

  • Marketo / Constant Contact / Eloqua

  • Ceros

  • Miro

  • Social Platforms